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Liberté Lifestyles is....

liberte freedom

Liberté (pronouned lee behr tay) is a french word meaning freedom. Liberte Lifestyles LLC is a company founded on the desire to have the freedom to choose, to do what we want with our lives, to be able to buy products we love - products that fit your life and your style. To have it all!


I am Nicole Cowell, the owner and founder of Liberte Lifestyles LLC. I am a fitness fanatic, Mom and fashion addict. When I found myself outside of the corporate world for the first time, in a new country with no job and 2 very young children I decided to go out on my own and start a business. I decided to take a risk at creating something new and exciting - a business based on a  lifestyle filled with family and fitness. A small business that I could control the full customer experience from end to end - creating great products and a great customer service experience. I founded Liberte Lifestyles in 2017 and thanks to our amazing customers I have never looked back!


My goal is to bring together everyday gym-life and style. Creating products that help you train harder and reach your personal best. Products that make you smile; products that make you look  and feel great.  In the beginning Liberte Lifestyles was only a fitness accessories business  - knee sleeves, calf sleeves and wrist wraps. After a couple of years we added  tanks and t-shirts and then took the next step into shorts and leggings.  I love color and prints so you can expect prints to continue to form the core part of Liberte Lifestyles. 

I hope you love our range!


We always want to hear what our customers think of us and our products (and give us suggestions for what you'd like to see next) so please drop me a line at if you want to get in touch.


Happy training everyone!


Nicole is a Masters athlete who competed in CrossFit at regional level and has placed in the top 100 worldwide.  She has a Bachelors Degree in Chemical Engineering, a Masters in Business Administration and a CF-L2 certification.  She has held Senior Executive positions for some of Australia's biggest companies and has also owned her own businesses - a gym and now Liberte Lifestyles LLC. She now lives with her family in Iowa, United States.

Liberte Lifestyles Founder CEO