Fitness & lifestyle products
Cart 0

Training, News and Information — training

Lift in Leopard Style

Nicole Cowell leopard lift tank training womens apparel

Lift in Leopard Style

We have just added a brand new women's crop tank to our apparel range. Leopard is a classic print and I wanted to add a tank that captured that classic style and worked for every day training.  I also wanted a graphic that spoke to our customers and what we love. The Lift tank was born! I hope you love it! Happy Training!

Read more →


Recovery - are you doing enough?

Nicole Cowell recovery training

Recovery - are you doing enough?

  I think most athletes know that recovery is important but how many of us really prioritize recovery like we do training? I know I am guilty of not doing this. I spend a lot of time thinking about what training program I am going to follow, spend time working out what my goals are and what weaknesses I am going to work on, but recovery is a bit of an after thought....that is until something happens.   Right now I am carrying an achilles/foot injury and have some nagging pains in my shoulder which has got me thinking a...

Read more →


About that soul destroying workout

Nicole Cowell motivation training wod workout

About that soul destroying workout

  I like to think that I train hard every day but some days you just strike those workouts that crush your soul. They take every part of your being to finish and leave you feeling exhausted mentally and physically. Yesterday I experienced one of those soul destroying workouts. You know the ones where you question your existence and why you are doing this to yourself.   The training session didn't start off the best for me. I was on the 4th training day in a row, which is not normal for me as I would normally only do 3...

Read more →


Finding More Time in The Little Things You Do

Nicole Cowell life time training

Finding More Time in The Little Things You Do

  Every day and every person seems to get busier and busier. We never have enough time to do all the things we want to do. I believe strongly that we make time for things that are important to us. For most that is family (#1) and work (we all have to earn a living) and then after that it all seems to fall away. As an entrepreneur and small business manager time management is critical for me too. I don't work traditional hours and so time management and working the right things is especially important for my family, myself...

Read more →


The Open is Over - What do you need to focus on in the next 11 months?

Nicole Cowell Goal setting goals Open training

The Open is Over - What do you need to focus on in the next 11 months?

  The Open is over. Whether you love it or hate it, it is what most of us train for. That one time a year where we really get to push ourselves and see how we measure up.  You probably had some great workouts and some horrible ones. You might be happy with how you did or you might be very disappointed. In either case, now that it is over, it is a good time to reflect on your own performance and ask yourself some tough questions.     1. What did you do well?   2. What did you do...

Read more →